With the Violet platform, Exactius Delivered:

$550m+

Incremental revenue

$1.3B+

Incremental enterprise value

$200m+

Optimized growth investment

50+ countries

Global expansion

Features

The Everyday Growth Platform for Everyone

Align your teams around growth and enterprise value, not just departmental KPIs

Integrated Business-Level KPI Framework

Eliminate silos by integrating business-level KPIs with your profit and loss statements, ensuring all efforts boost revenue and profitability.

Company-Wide Alignment

Align and reconcile metrics across all roles—from campaign managers to CMOs and CFOs—for a unified view of financial health.

LTV:CAC from High Level to Drill-Down

Monitor unit economics and drill down into LTV and CAC drivers across multiple dimensions for agile, data-driven decisions.

Beyond charts: Insights and tools so your teams can improve results

Accelerated Decision-Making

Connect and reconcile KPIs across sales, marketing, and finance departments to accelerate decision-making without getting lost in data silos.

Violet Business Review (VBR)

Uncover trends hidden in your data with strategic recommendations from our senior marketing experts and our proprietary AI tools.

Tools and Training to Operationalize Data

We train your teams across all departments to operationalize Violet's insights, and provide role-specific tools to make each team member's job easier.

Marketing and Sales Team Support

With dedicated assistance to your marketing and sales teams - from implementing tracking to setting up experiments - we ensure you are fully leveraging Violet's insights every day.

Support each stage of your business growth with Violet's scalable solution

Proven Essential at Companies for Every Phase of Growth

Exactius has used Violet to successfully scale companies from $5 million to $250 million. Its capabilities have evolved to meet all requirements for each growth stage.

Scalable and Transparent

Built on an open and transparent data structure that eliminates 'black box' attributions.

Customizable Over Time

As you scale, our engineering and analyst teams will tailor Violet's features to your unique business requirements, ensuring your team is equipped with effective tools to drive success.

Ultra-Violet Bespoke Models

Develop and incorporate custom analytical models like MMM, MTA, RFM and eLTV into your daily workflow for improved insights and stronger analytics.

Violet deploys swiftly without overburdening your BI team

Rapid Deployment

We set up your custom Violet infrastructure within 45 days, reducing the “time to insight” and creating a robust Growth Operating System custom-built for your business requirements.

Relieve your BI Team

Relieve your BI team by adding Violet to your existing BI stack, allowing them to focus on other projects.

Battle-Tested Advanced Infrastructure

Leverage Violet's enterprise-grade system with over 5 years of successful deployments, battle-tested across marketing investment in companies ranging from $5 million startups to $1 billion companies with global reach.