Turn Marketing
Investment Into
‍Measurable P&L Impact

With a composable data platform, growth enablement tools, and advisory services, Violet Growth helps teams measure and guide every investment dollar for maximum efficiency and return.

Connect with our Senior Advisory Team

Trusted by CMOs at companies with over $10m in marketing spend

The problem

Marketing teams lack end-to-end visibility from investment to financial impact

They are often on their own with minimum access to the right resources, expertise or tools

Data infrastructure isn't built for marketing optimization

Predictive analytics require specialized expertise most teams lack

CFO alignment on marketing metrics remains elusive

Teams work in silos without unified measurement

Investment decisions happen without comprehensive insights

We came up with a business solution to solve this and implemented it dozens of times

Violet

A custom, composable and fast solution

AI Ready Data Foundation & Advanced Analytics

We launch an enterprise-grade, AI-powered analytics platform in record time.

Managed Service for Growth Data & Growth BI

Our data and tracking engineers, data scientists and BI analysts continually refine your growth stack as your business evolves.

Executive-Level & Operating Teams Advisory

We set with you and achieve growth + efficiency targets, providing the strategic guidance needed to succeed.

Connect with our Senior Advisory Team

Data infrastructure isn't built for marketing optimization

Composable architecture that adapts to your current needs.

Fast implementation with value delivery from day 1

Expert support that extends your team's capabilities

See What Our Partners Say

“With Violet, we were able to connect our marketing investment to actual offer value and profitability—not just leads. That clarity along with Exactius’ growth team helped us build a repeatable growth engine and scale revenue 4x in three years.”

Oren Shneider

CEO, Circa Jewels

"We considered building something in-house, but Violet delivered far more than we could have on our own—faster and with deeper insight. Their team helped us connect every dollar of spend to real outcomes, across every channel and region. In just 180 days, we increased admit volume by 50% while staying within ROI targets. It gave us the clarity and confidence to scale."

Lydia Rudy

Chief Development Officer ERC

We’ve identified 9 Growth Levers that consistently matter most to hit financial targets

Let’s unlock them together.

Build the bedrock for all growth initiatives

Unified Source of Truth

Integrate all sales/marketing data company-wide and tie performance to financial goals for complete visibility.

Fully Loaded Margin/CAC Targeting

Account for all variable expenses beyond media cost.

LTV:CAC as Cornerstone

Use cash payback or LTV:CAC targets for north start metrics.

Turn data into predictive growth intelligence

LTV Predictive Modeling & Lead

Use machine learning to predict and prioritize high-value customers.

Multi-Attribution Framework

Deploy composable attribution models (MMM, DDA) to handle complex challenges.

Incrementality Testing

Validate true channel impact through proven methodologies.

Execute with speed and precision

Real-Time Digital Channel Activation and Server-Side Audiences

Automate optimization with server-side events.

Granularity & Frequency of Investment Allocation

Use granular data dimensions for better and faster decision-making.

Dynamic Budgeting and Forecasting

Integrate predictive models with financial planning for agile investment allocation across channels, geographies and business units.

Get a Growth Lever Assessment

When you fully map profitability, you can maximize it.

We delivered:

$550M+

Incremental revenue

$1.3B+

Incremental enterprise value

$200M+

Optimized growth investment

Here’s how different industries use Violet

Solving the attribution challenge: How a B2B Design Company Increased Demos by 50% in Just 8 Months

Unlocking Digital Growth: How a Location-Based Jewelry Brand Grew Revenue by 4x in 3 Years By Scaling Appointments Driven by Digital Investment

Gain End-to-End Visibility in Your Sales Funnel: How a Behavioral Health Client Increased Admit Volume by 50% in 180 Days

Browse More Case Studies

Turn Marketing Investment Into ‍Measurable P&L Impact

Marketing teams lack end-to-end visibility from investment to financial impact

Data infrastructure isn't built for marketing optimization

Predictive analytics require specialized expertise most teams lack

CFO alignment on marketing metrics remains elusive

Teams work in silos without unified measurement

Investment decisions happen without comprehensive insights

Violet

AI Ready Data Foundation & Advanced Analytics

Managed Service for Growth Data & Growth BI

Executive-Level & Operating Teams Advisory

Data infrastructure isn't built for marketing optimization

Composable architecture that adapts to your current needs.

Fast implementation with value delivery from day 1

Expert support that extends your team's capabilities

See What Our Partners Say

We’ve identified 9 Growth Levers that consistently matter most to hit financial targets

Unified Source of Truth

Fully Loaded Margin/CAC Targeting

LTV:CAC as Cornerstone

LTV Predictive Modeling & Lead

Multi-Attribution Framework

Incrementality Testing

Real-Time Digital Channel Activation and Server-Side Audiences

Granularity & Frequency of Investment Allocation

Dynamic Budgeting and Forecasting

When you fully map profitability, you can maximize it.

$550M+

$1.3B+

$200M+

Here’s how different industries use Violet

Solving the attribution challenge: How a B2B Design Company Increased Demos by 50% in Just 8 Months

Unlocking Digital Growth: How a Location-Based Jewelry Brand Grew Revenue by 4x in 3 Years By Scaling Appointments Driven by Digital Investment

Gain End-to-End Visibility in Your Sales Funnel: How a Behavioral Health Client Increased Admit Volume by 50% in 180 Days

Turn Marketing
Investment Into
‍Measurable P&L Impact