Track the metrics that matter in a subscription business—from initial subscriber acquisition costs to recurring revenue. Evaluate LTV:CAC across each channel, ensuring that every dollar ties back to sustainable, long-term profitability. This alignment between Marketing (CMO) and Finance (CFO) fosters strategic, margin-focused decisions.
Develop precise forecasts for subscriber lifetime value by factoring in churn rates, monthly retention patterns, and subscription margins—all integrated into your P&L. We also create advanced growth models linked to monthly cohort data, so you gain fresh, data-driven perspectives alongside existing financial projections. This helps you fine-tune your subscription strategies and maintain steady growth.
Combine insights from your self-serve channel with sales performance data when offering an enterprise plan. We ensure tracking carries through your entire tech stack—providing comprehensive, blended reporting that captures both direct measurement and sales outcomes.
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