LTV:CAC Aligned with Your Financial Margins and P&L

Track the metrics that matter most to your business—from initial investment to lifetime value per household. Measure your success in acquiring new customers, monitor margin data for both new and existing customers, and evaluate your LTV:CAC across different investment channels. This ensures each dollar spent aligns with your overall financial objectives and the alignment CMO<>CFO is strong.

Track Multiple Advanced Attribution Methods to Uncover Your Path to Scale

• Effortlessly compare sophisticated attribution models—such as Marketing Mix Modeling (MMM) and Data-Driven Attribution (DDA)— within your daily reports.
• Pinpoint which channels and campaigns yield the most profitable sales, and see how offline efforts interact with online investments.
• Form data-backed hypotheses, test strategies with confidence, and scale effectively—all with guidance from the Violet team.

Enhanced Visibility with Customer LTV Forecasts and Machine Learning Insights

Leverage actionable insights from tailored LTV and ROI models designed for the retail space. Our machine learning tools forecast customer lifetime value, empower data-driven decisions, and help you scale your ecommerce operations efficiently. Provide Dedicated Infrastructure for Growth.