Track Multiple Advanced Attribution Methods to Uncover Your Path to Scale

• Effortlessly compare sophisticated attribution models — such as Marketing Mix Modeling (MMM) and Data-Driven Attribution, within your daily reports.
• Pinpoint which channels and campaigns yield the most profitable players.
• See how offline efforts interact with online investments.
• Form data-backed hypotheses, test strategies with confidence, and scale effectively — all with guidance from the Violet team.

Track Engagement & Monetization Across Your Entire Player Base

Gain clear insights into daily and weekly activity rates and revenue per player. Identify which channels deliver the most engagement, and invest confidently to fuel continued growth.

Ensure Tentpole Events & High-Volume Investment Days Deliver Optimal Results

Leverage the power of Violet with hourly updates and advanced attribution. Equip your digital team with the real-time insights they need to deploy investments efficiently—especially when offline activities are running in parallel—to maximize returns on key event days.