Leverage full funnel integration to accelerate growth and acquisition of high-value investors

Violet unifies all your marketing, sales, product, and financial data into a single platform, letting you track the metrics that matter most — from initial investment to lifetime value per household and margin per customer. This gives you a true, P&L-based view of your business, so you can see exactly which channels and campaigns are driving high-value, long-term customers or investors, and optimize your investment mix in real time for maximum efficiency and growth.

Yes. Violet’s advanced attribution suite lets you compare models like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Data-Driven Attribution (DDA) side-by-side. This means you can pinpoint which channels—search, paid social, affiliates, offline, or referral — are bringing in your most valuable customers or investors, not just the most volume. You’ll see CAC, LTV, and LTV:CAC by channel, region, and cohort, making it easy to double down on what works and cut what doesn’t.

Violet was built for financially-minded leaders. The platform tracks CAC, LTV, and LTV:CAC across every channel and region, with dashboards that reconcile directly to your P&L. You’ll get actionable recommendations on where to shift spend, how to balance digital and offline, and where to focus for the best margin — helping you hit growth and profitability goals, not just top-line volume. Real-time dashboards and managed services mean you can adjust strategies as soon as new data comes in.

Violet’s flexible data model lets you segment and compare performance by market, channel, customer type, or regulatory regime. Whether you’re scaling in the US, expanding globally, or managing a mix of direct and partner-led acquisition, Violet helps you adapt strategies, comply with local requirements, and identify what’s working in each context. Our advisory team supports you in operationalizing these insights across your teams.

You can launch an enterprise-grade, AI-powered analytics platform in just 45 days — much faster and more cost-effective than building in-house. Violet comes with managed services: our engineers, BI analysts, and growth advisors handle integration, training, and ongoing support, so your team can focus on acting on insights, not wrangling data.

Absolutely. Violet consolidates all your key data into a single source of truth, aligning marketing, sales, finance, and product on the same KPIs. This streamlines communication, speeds up decision-making, and ensures your growth investments are always tied to business outcomes — not just channel metrics. Board-ready dashboards make it easy to justify and defend marketing investments to your CFO and executive team.

Fintech clients typically see a 3x–6x ROI with Violet, thanks to better investment efficiency, smarter budget allocation, and the ability to unlock growth in previously underperforming channels or customer segments. By connecting marketing spend directly to actual margin and profit outcomes, Violet empowers you to scale with confidence and financial discipline.

Deploying Violet is far quicker and more cost-effective than building in-house. You receive a proven, secure platform with managed services, ongoing upgrades, and fintech-specific advisory — delivered in about 45 days, and without the resource drain of maintaining your own analytics stack.

• Unified, actionable insights: Instantly see performance across every channel, region, and customer segment, with clear recommendations — not just raw data.

• Financial discipline: Monitor CAC, LTV, and ROI at every level, so you can scale with confidence and protect margins.

• Operational support: We don’t just deliver a tool — we provide ongoing advisory, training, and tailored dashboards to help your team drive results.

• Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters, and start seeing impact fast.