Easily compare advanced attribution models like MMM and MTA directly within your daily reports to understand each channel's impact, and find ways to improve performance more easily.
Violet integrates with your order management and advertising channels, enabling you to refine your marketing and ad investment strategy based on true profit margins.
Analyze customer behavior based on initial product or category purchase. Maximize LTV with tailored acquisition and retention strategies, highlighting the most promising products in promotions.
Enhance your Machine Learning LTV models and RFM with product and category features that accurately reflect your product assortment.