Violet for CMOs and CROs
Prove the P&L Impact of your Growth Initiatives
Find new growth/efficiency opportunities and manage your team more easily.
Speak the Language of the CEO/CFO
Accurately show marketing performance in terms of revenue, margin, and profitability through the lens of unit economics. Communicate outcomes in financial terms that resonate with CEOs and CFOs.
Automated Insight Generation
Spend less time poring through data to find opportunities with Violet's automatic, actionable insight tools and services, so you can focus on strategic planning and goal setting.
Comprehensive Attribution Analysis
Understand the impact of marketing channels (including hard-to-measure channels via UltraViolet advanced analysis), so you can justify marketing investments and set strategy.
Integrated Performance Dashboard
Consolidate all marketing activities and sales outcomes in one view. Align marketing and sales performance with company goals to improve communication with the CEO, CFO and board.
Simplify Goal Setting and Team Management
Set P&L-based goals and easily translate them to role-based KPIs for each team and agency, while tracking progress in real-time.
