Violet Advanced Attribution

Like-MMM Attribution

Model for Smarter &

Faster Decisions

Key Features

Violet Attribution streamlines Attribution Modeling, enabling you to quickly turn insights into action while establishing a best-in-class approach to attribution

Enhanced Collection of First-Party and Zero-Party Data

Violet's data engineers collaborate with your team to maximize data collection, providing a comprehensive view of attribution sources while ensuring compliance with regulatory standards.

Click Data Performance Visualization

Establish a unified measurement standard across all platforms and channels, enabling comparisons between first-click, last-click, and time-window performance.

Data-Driven Attribution (DDA)

Move beyond last-click insights with data-driven attribution that includes solutions for both digital and offline channels.

Marketing Mix Modeling (MMM)

Optimize budgeting and forecasting with customized MMM models that automatically update bi-weekly and can be compared to Last Click and Data-Driven Attribution.

Incrementality Testing

Partner with our research team to measure the true impact of each campaign through statistically rigorous, geo-based A/B tests.

Core Benefits

What Core Benefits Make Violet Different